The goal of Vvike is to design an e-bike and launch a campaign that is exciting, approachable, and sustainable for not only the environment but also the community in which it is being introduced.
*Team of 4
The Opportunity
We saw an opportunity to encourage sustainable habits through an e-bike.
Deeper Research
How might we design an e-bike and campaign that is exciting, approachable, and sustainable for the environment and the community?
Moodboard
Design Intent
Vvike is an all in one e-bike, community installation, and campaign that create a more accessible, sustainable option to driving. The bike utilizes sustainable materials and features and has an approachable design. The installation and campaign gets the local community excited about biking and spreads awareness on all the benefits it offers.
Features & Benefits
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Exciting
Unique branding and design, inspiring and intriguing to bikers and non-bikers
Approachable
Organic forms, installed in accessible locations, encourages positive habits
Sustainable
Reconsider how bike tires, batteries, motors, and chains are produced and discover how function can be maximized
Ideation
Design Details
Campaign
Installation
