How might we support and create a healthier bee population?
* Team of 4
The Problem
If the bee population continues to decrease, 1/3 of the food we eat would disappear.
Market and User Research
Harper Keeler
Bee Specialist, Urban Farm Program Director of Landscape Architecture at UO, Co-founder of UO Bee Committee, Initiated certification of Bee-Friendly Campus
"We are all living in cities now and in apartments without yards, it's tough to make people sympathetic to a cause like this... But there are opportunities to grow in community gardens that provide smaller introductions to gardening and nature and helps educate people on basic concepts that will improve their health as well as the bees."
Mackenzie Sandler
Bee Enthusiast, Environmental Studies Major, member of the Bee Friendly Committee at UO
"One day when I don't live in an apartment, I would love to have a beehive. It is a lot of upkeep and effort though so I would need access to a pretty good green space for it to be healthy."
*Conducted interviews and user surveys
Our Solutions
Working together, we aim to create a series of solutions that will educate and engage individuals to start saving the bees.
Bee Home Billboard
Native bees are losing their habitat including a safe place to nest. Ground nesting bees are susceptible to tilling, thick layers of mulch, and paved surfaces. Cavity nesting bees are threatened by landscape clearing, mites, and many lawn care practices. The Bee Home Billboard creates a solution to these threats while utilizing unused space near roads and freeways.
*Assisted in the research of pollinator-friendly home alternatives
Bee The Solution Hoodie
Includes a QR code that brings whoever scans it to our app which will educate them further on how they can get involved, eye catching and trendy graphics/styles, straight forward fact or statement, and made from recycled clothing making it better for the environment and cheaper.
*Responsible for ideation, graphics, and photoshop
Flower Mailer
Making gardening easy! This post-card style mailer is printed on recycled paper impeded with native plant seeds that when planted will directly support the health and wellness of our pollinators. By creating accessible information on the subject and small actions anyone could take to support the bees, it makes it easy for people to understand and implement practices such as these into their lives to make a difference first hand.
